The timing and opportunity to establish and grow online marketplace portals and related services in emerging Latin America is exciting.
The pace in which the world is digitised and connected (close to 4.5 billion people are connected and there are 5.2 billion mobile phone subscribers according to GSMA) with emerging Latin America being the latest to join, make the addressable market very attractive.
CarroCar Group is live in markets with more than 80 million people.
The emerging Latin American markets represent a substantial opportunity to benefit from the tailwind of high population and solid GDP growth, increasing levels of internet connectivity, smartphone usage and social media penetration in the region. The substantial market dynamics is leading to growing demand for cars, consequently to growing use of online marketplaces to facilitate the transaction of cars and related services.
CarroCar Group is leveraging and adapting into Central American and Caribbean markets the success of online classifieds and marketplaces business models in developed markets which has time after time proven its profitability and solid value creation around the globe.
CarroCar Group’s Local Profile and Regional Presence strategy has proven to be attractive for local engagement, regional partnerships and growth and our team has a solid track record and unique domain expertise to tap into the Latin American emerging market for marketplace portals, social media and online digital technology.
There is an increased economic dynamic in the region. Central America is an increasingly important regional market for U.S and the Free Trade Agreement (CAFTA-DR) eliminates trade barriers. The increased trade and investments and the population growth is driving up the demand for automotives across the region. The need for online marketplace to sell and buy automotives is increasing by the day.
This offers interesting exit opportunities for CarroCar Group when the time is right for us. It could be via merger with competitor/strategic partners – trade sale to competitors/strategic partners – tranche sales to new shareholders.